About Valu8

We are recruiting on behalf of Valu8, a data and analytics platform built for Private Equity and M&A professionals.

Valu8 aggregates financials, ownership structures, and alternative data across 65+ million European companies, making it searchable and actionable for investors sourcing and executing acquisitions.

Founded in 2011 by professionals from M&A and fintech, Valu8 is the market leader in the Nordics and is now scaling rapidly across Europe. The company operates from offices in Stockholm and London.

The buyer audience is highly sophisticated. This sets a high bar for relevance, precision, and execution in everything marketing produces. You will work closely with the CMO, Sales, and Product, and your impact on pipeline will be visible and measurable.

The Role

We are looking for a hands-on Demand Generation Manager who will own marketing-driven pipeline generation and deal acceleration.

This is an execution-heavy role. You will plan, run, optimise, and measure demand initiatives across paid, outbound, email, events, and automation, with a clear mandate to deliver qualified, sales-ready pipeline.

You will be given a clear ICP, positioning, and strategic direction. Your responsibility is to turn that into pipeline and revenue impact.

You report directly to the CMO and work tightly with Sales on targeting, handoff, and acceleration of active deals.

Key Responsibilities

• Own marketing-driven pipeline targets and contribution to revenue

• Plan, execute, and optimise paid campaigns across LinkedIn Ads and Google Search

• Own events as a demand channel: defining goals and target accounts, driving invitations and attendance, ensuring sales-aligned follow-up, and measuring pipeline impact

• Build and maintain email campaigns, nurture flows, and automated sequences in HubSpot

• Develop and manage lead scoring and qualification frameworks

• Analyse performance and report across the full funnel: from first touch to pipeline and deals

• Run continuous experiments across channels, messaging, formats, targeting, and offers

• Work closely with Sales on account targeting, handoff, and deal acceleration

• Ensure consistent delivery of high-quality, sales-ready pipeline

Ideal Profile

• 2–5 years of B2B marketing experience, preferably in a growth-stage company

• Proven track record of driving qualified pipeline and revenue impact

• Strong hands-on experience running LinkedIn Ads end-to-end

• Experience with Google Ads is a plus

• Comfortable owning campaigns across paid, outbound, email, and events

• Strong analytical mindset with a solid understanding of attribution, funnel metrics, and ROI

• Confident HubSpot user (email, workflows, automation, reporting)

• Commercial, structured, and execution-oriented

• Comfortable working closely with Sales and owning outcomes

Nice to Have

• Experience from or exposure to Private Equity, M&A, or financial services

• Experience with ABM strategies

• Strong written English

Location

This role is based at Valu8’s office in Stockholm.

Application

This recruitment is managed by Revelyn.
Apply via the link or contact us directly for more information.